Although the debate regarding how creativity is formed and where it is from persists, we are more interested in the construction of a framework for the assessment of creativity of current research and education in design domain. Especially, as a member of GSCT, a School that visions to produce individuals for the creative industry, we believe that the results from this research area will have the potential to be the foundation of creative industry.
‘Flow’ of Creativity (2015 - current)
Currently, my research group is planning to experiment and research which factors cause the difference in the level of immersion in virtual reality space supported by a game company, XLgames.
Analyzing the design process in-depth to make an assessment of creativity in product design (2012 - 2014)
Most of the assessment on creativity in product design is based on the outcome, not the design process from which the creative ideas are derived. In this paper, we revealed the correlation coefficient of 20 factors critical in the product design process and the quality of design creativity via investigation of the design processes and outcomes of 30 senior student designers. We subcategorized the design process into 14 different steps, and for each step, we analyzed the time spent, transition behaviors, design considerations, information gathering, and alternative solution. From this experiment, we proposed a framework that supports a quantitative assessment of creativity.
Six closely related factors were identified as variables to calculate the design creativity. An assessment formula was proposed: the corresponding correlation coefficient is the weight factor of each variable, and the sum represents the design creativity degree. Our quantitative approach can improve the validity and reliability of assessment of creativity in product design.
Yuan, X.-F. & Lee, J.-H. (2013). Toward a Computational Approach of Creativity Assessment in Product Design. In J. Zhang & C. Sun (Eds.), Global Design and Local Materialization. Proceedings of the 15th International Conference on Computer-Aided Architectural Design Futures, 3-5 July 2013, Shanghai (pp. 50-62). Berlin, Heidelberg: Springer. (Prize for Best Paper Award)
The use of ‘wisdom of a crowd’ concept to help designers stimulate their creativity and to make decisions (2007 - 2010)
In the field of industrial design, the affective-response characteristic can play a significant role that could grasp customers’ attentions in the product. Especially, the design strategy of “affection-prerequisite” shows the importance of customer- oriented trend for the designed products. Customer’s affective responses are significant for designing innovative products in consideration of rapidly changing atmosphere of industrial design, but there is no existing way to retrieve such information. Therefore, the objective of this research is to present a creative stimulation system for designers. The “wisdom of crowds” was collected via the Web in order to ascertain customers’ affective responses to product shapes. “Evolutionary design system platform” was created based on the “wisdom of crowds” and “alternatives design generation mechanism”. Therefore, the research integrated an interactive generic algorithm as a system to generate an interactive creative stimulation. Affectively designed shapes of mobile phones were used as an example of implementation and also used as a proof of the research concept.
Chang, M.-L. & Lee, J.-H. (2007). Symbiosis: Creativity with Affective Response. In D. Harris (Ed.),Engineering Psychology and Cognitive Ergonomics (the 7th International Conference, EPCE 2007, Held as Part of HCI International 2007, Beijing, China, July 22-27, 2007. Proceedings), Lecture Notes in Computer Science 4562, 32-41. SCOPUS